Chinese e-commerce giant AliExpress challenges Amazon
Chinese e-commerce giant AliExpress challenges Amazon with the launch in Spain of AliExpress Businesses, a new business unit that will provide tools to small and medium businesses as well as large multinational corporations to boost their internationalization.
In particular, the Asian marketplace has stated that this new division will have a direct impact on the development of the Spanish business sector and on job creation, contributing to the boosting the local economy and making it possible to promote the internationalisation of Spanish companies, especially in Europe.
AliExpress Businesses aims to provide tools to support digitization and internationalization of Spanish companies.
The platform opens its ‘marketplace’ to all Spanish firms and also offers them a wide range of services and partners that form part of the digital ecosystem of AliExpress. AliExpress Businesses provides a wide range of services and partners that form part of the digital ecosystem of AliExpress.
AliExpress Businesses offers a multitude of services and give access to solutions focused on logistics, payments, marketing and sales, among others, as well as increase confidence, security and simplicity of processes.
Spanish companies will be able to start selling their products to countries in the euro zone and Russia for the time being, thanks to the alliance with Correos, although the Asian multinational is working to reach more continents, as AliExpress is currently present in 190 countries.
With this service, the Chinese e-commerce makes available to any Spanish company, but is especially focused on SMEs, a set of tools to facilitate their internationalization. From payment gateways or automatic translators to a training platform, logistics services with partners such as Correos and all the marketing strategies of the largest online store in the world.
Payment commissions will range between 5% and 8%.
The platform has been working for two years in Spain with companies selected by AliExpress and now gives free access to all interested parties. The payment management is done through its Alipay platform, with unusually low commissions in the sector ranging between 5% and 8%, depending on the product category.
Spain, the third market for te Chinese giant
Spain is already the third market for the Asian giant, in sales and users (10 million), only behind Russia and the United States and ahead of Brazil and France.
The great online sales rival in Spain tha AliExpress Businesses will face is Amazon, whose CEO is Jeff Bezos. Amazon operates in Spain with three companies and in 2018 reported revenues of 426 million euros. This is 82% more than the previous year, according to the economic newspaper Expansión.
The Global Shopping Festival 11.11, an opportunity for Spanish companies
The Global Shopping Festival 11.11 is an initiative that was born in 2009 with the aim of making retailers and consumers aware of the importance of online commerce.
The date coincides with ‘Single Day’ in China, the day chosen by Chinese companies to offer discounts on their products for sale online.
This year, non-Chinese foreign traders will join for the first time. This is the case of Spanish, Russian, Italian and Turkish companies. The Online Shopping Festival 11.11 becomes a global event and an opportunity for Spanish companies that join AliExpress Businesses.
The Chinese e-commerce giant will open a new 700 square metre store in the Finestrelles shopping centre near Barcelona, after a first physical store opened this summer in Madrid. The inauguration, scheduled for November 11, will coincide with Single Day, the Chinese equivalent of Black Friday, with discounts and special offers for consumers on this occasion.