Workshop: how to build a multilingual website and reach your international customers
Learn how to get an ecommerce or company website and build an international presence to reach foreign markets
'use strict';var avia_is_mobile=!1;if(/Android|webOS|iPhone|iPad|iPod|BlackBerry|IEMobile|Opera Mini/i.test(navigator.userAgent)&&'ontouchstart' in document.documentElement){avia_is_mobile=!0;document.documentElement.className+=' avia_mobile '}
else{document.documentElement.className+=' avia_desktop '};document.documentElement.className+=' js_active ';(function(){var e=['-webkit-','-moz-','-ms-',''],n='';for(var t in e){if(e[t]+'transform' in document.documentElement.style){document.documentElement.className+=' avia_transform ';n=e[t]+'transform'};if(e[t]+'perspective' in document.documentElement.style)document.documentElement.className+=' avia_transform3d '};if(typeof document.getElementsByClassName=='function'&&typeof document.documentElement.getBoundingClientRect=='function'&&avia_is_mobile==!1){if(n&&window.innerHeight>0){setTimeout(function(){var e=0,o={},a=0,t=document.getElementsByClassName('av-parallax'),i=window.pageYOffset||document.documentElement.scrollTop;for(e=0;e Learn how to get an ecommerce or company website and build an international presence to reach foreign markets Whether you are a company looking to have an international online presence or even to sell on the internet, having a multilingual website is a key step. In this workshop, you will learn how to create a professional looking website without the need to code, and we will teach you the different steps to reach international markets online. It is often seen as a daunting task to setup a or manage a multilingual website on your own. That means spending a large sum of money to engage a website designer, translators…. Using WordPress, we simplify the process of website creation. WordPress is a popular content management system (CMS) that currently powers 30% of all the websites on the internet. If you can think of it, you can build it and manage it with WordPress! In addition WordPress is perfectly designed to go global. The aim of this workshop is to teach a wide range of considerations that need to be addressed in order to build your international web presence and reach your international customers. This workshop is a two day training session to empower companies and professionals to engage with global audiences in a very practical way. You will learn how to: Would you like more information about our online courses? Meet our trainer for a 15 mn chat and get more information on the course, or contact us by mail. Anyone who is looking to increase sales at an internatonal level The training session can be taylored to the audience, and we plan to cover the following topics: Market analysis The stage of analysis is key when internationalizing your website. One way to understand the searcher intent on foreign markets is understanding what you foreign customers are actually looking for. For that reason, multilingual keyword research is actually carried out. Another stage is competitor analysis, to understand what would be the best strategy to enter your target market. Website creation Multilingual content building As a company expands into foreign markets, it must adapt its web presence to target key populations in their native languages. Managing social media at an international level Social networking is one of the best ways to get your business known online internationally. Social media gets you brand exposure and establishes an online community of friends and potential overseas customers. Analytics and KPIs KPIs are “metrics” which will help you monitor your specific goals. Monitoring the right metrics will help you save time and most importantly, achieve your international business goals. During the training session, we will analyse KPIs that will help you identify areas that work well, and areas that need improvement. Included in the course : one additional hour of personalized face to face meeting, valued 90 €. We will provide tailored advice for your particular case, and will answer your questions. This workshop has been developed by Round Spirit founder, Sam Husson. Sam has been working as an international SEO strategist and consultant for the last ten years, either for large projects or for small companies. Sam has been helding workshops and masterclasses on ” how to boost your international expansion with the web”, and “how to use social media to go global” for the last 5 years, together with the French Government agency Fomatex, that belongs to Business France: This company provides courses to support the international expansion of French companies. Sam holds an MBA from Warwick Business School (UK), a diploma in marketing from Skema Business School (France) as well as a postgraduate degree in international business from Icade University (Spain). Are you interested in participating in this workshop ? Please fill out the form below or schedule a 15-minute chat with the teacher.Workshop: how to build a multilingual website and reach your international customers
How to build a multilingual website and reach your international customers – workshop
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Web to go Global online course