Workshop: how to build a multilingual website and reach your international customers
Learn how to get an ecommerce or company website and build an international presence to reach foreign markets
What are the workshop objectives
Whether you are a company looking to have an international online presence or even to sell on the internet, having a multilingual website is a key step. In this workshop, you will learn how to create a professional looking website without the need to code, and we will teach you the different steps to reach international markets online.
It is often seen as a daunting task to setup a or manage a multilingual website on your own. That means spending a large sum of money to engage a website designer, translators…. Using WordPress, we simplify the process of website creation. WordPress is a popular content management system (CMS) that currently powers 30% of all the websites on the internet. If you can think of it, you can build it and manage it with WordPress! In addition WordPress is perfectly designed to go global.
Why you should attend this workshop:
The aim of this workshop is to teach a wide range of considerations that need to be addressed in order to build your international web presence and reach your international customers.
This workshop is a two day training session to empower companies and professionals to engage with global audiences in a very practical way.
You will learn how to:
- Target the right foreign markets after a careful analysis
- Build a website ready for international expansion (technical aspects, as well as translation / localization).
- Create great multilingual content (texts, images or videos)
- Use international SEO: quality inbound links and international influencer marketing
- Use social media marketing to reach your foreign customers
- Be compliant with regulations
- Use analytics and kpis to improve your overall global web strategy
Meet the teacher
Would you like more information about our online courses? Meet our trainer for a 15 mn chat and get more information on the course, or contact us by mail.
How does the training session look like?
- Before the session, we perform a needs assessment. Performing a needs test will help us guide how we will structure the training course.
- The course is delivered live and not pre-recorded.
- We use as much hands-on training as possible. We demonstrate and apply teaching points to create greater understanding and knowledge of the subject with examples and exercises.
- We involve participants. For example, we ask them to share their experiences with the training topic. Many participants are experienced people who have valuable information to contribute. All trainees will get more out of sessions by hearing about other partciipants experiences with the subject—and not just the trainer’s lecture points.
- We provide training materials to the attendees.
- The course lasts for 2 days, 7 hours per day; lunch break of 1h30.
- One additional hour of personalized face to face meeting is also included
Anyone who is looking to increase sales at an internatonal level
- Entrepreneurs or Business Owners
- Marketing Managers
- Export managers
- Marketing Consultants
- Export consultants
- BtoB or BtoC
Topics covered
The training session can be taylored to the audience, and we plan to cover the following topics:
Market analysis
The stage of analysis is key when internationalizing your website. One way to understand the searcher intent on foreign markets is understanding what you foreign customers are actually looking for. For that reason, multilingual keyword research is actually carried out. Another stage is competitor analysis, to understand what would be the best strategy to enter your target market.
- Keyword research
- Competitor analysis
Website creation
- Introduction to WordPress
- Installation and setup. 1 click install
- Selecting suitable Themes
- Configuring Settings
- Installing and using recommended Plugins to have a multilingual seo optimized website
- Customising website appearance
- Working on Search Engine Optimization (SEO)
- Hosting and domain
- Website backup
- Legal compliance
- Using the website on a day to day basis
Multilingual content building
As a company expands into foreign markets, it must adapt its web presence to target key populations in their native languages.
- Process of translating the website content
- How to use machine learning to lower costs of translations
- Selecting translators
- Creating great multilingual content to target your international customers
- How to use a.i. to create multilingual content
Managing social media at an international level
Social networking is one of the best ways to get your business known online internationally. Social media gets you brand exposure and establishes an online community of friends and potential overseas customers.
- How to select the right social media accounts
- Social media listening tools
- Contacting with influencers
- Multilingual post creation
- Tools to create content for social media: visual and video
- Using tools to schedule posts
Analytics and KPIs
KPIs are “metrics” which will help you monitor your specific goals. Monitoring the right metrics will help you save time and most importantly, achieve your international business goals.
During the training session, we will analyse KPIs that will help you identify areas that work well, and areas that need improvement.
- Choosing the right KPIs
- Google Analytics
- Facebook Analytics
- Data visualization tools such as Google Data Studio
Digital tools presented
- Analytics Tools
- Keyword research Tools
- Market Intelligence Tools
- Translation / localization tools
- Content tools: text, image and video
- Social media tools
- Freelancer platforms
- SEM Tools
- A.I. tools
- Analytics tools
1 personalized face to face meeting included
Included in the course : one additional hour of personalized face to face meeting, valued 90 €. We will provide tailored advice for your particular case, and will answer your questions.
Course manager
This workshop has been developed by Round Spirit founder, Sam Husson. Sam has been working as an international SEO strategist and consultant for the last ten years, either for large projects or for small companies.
Sam has been helding workshops and masterclasses on ” how to boost your international expansion with the web”, and “how to use social media to go global” for the last 5 years, together with the French Government agency Fomatex, that belongs to Business France: This company provides courses to support the international expansion of French companies.
Sam holds an MBA from Warwick Business School (UK), a diploma in marketing from Skema Business School (France) as well as a postgraduate degree in international business from Icade University (Spain).
Additional information and prices
- Languages of the course: the course can be held in English / French / Spanish
- The course is intensive: 7 hours per day, during 2 days; a lunch break of 1h30.
- Also included: 1 hour of one to one consulting on your particular situation (valued 90 €)
- Training materials incuded
- Certificate of assistance
- Small groups only. Number of attendees; minimum 5, maximum 12, which allows for permanent interaction between the participants and the teacher.
- The cost of the course is 390 € / person for 2 days
- Payment : Paypal, Stripe or bank transfer
Some organizations we have been working with:
More information
Are you interested in participating in this workshop ? Please fill out the form below or schedule a 15-minute chat with the teacher.
