Artificial Intelligence (AI) in Cross Border E-Commerce
Topic available in the Cross Border Course / Web to go Global Course
Artificial Intelligence (AI) in Cross Border E-Commerce
Topic available in the Cross Border Course / Web to go Global Course
Artificial intelligence can give international ecommerce a boost
Artificial intelligence is one of the most important tools a brand can use to give customers the right product, quickly enough. Global brands must “manage” a lot of data about culturally diverse buyers, including language, traditions, seasons, device preferences, time zones and more. Critical AI tools include machine learning and artificial intelligence. In order to stay globally competitive in the coming years, it is crucial for companies to deploy AI to offer products to shoppers quickly, at a global scale.
Of particular interest, GPT-3 is an AI language model developed by OpenAI. The model uses a revolutionary architecture called a “Transformer.” GPT-3 in the next few months will significantly impact low-level content creation, giving new opportunities to saavy content marketers.
In the module, we are introducing different approaches and tools to use artifcial intelligence online and boost your online sales at an international level. We will in particular review different approaches on how to use GPT3 to boost your international seo.
Artificial intelligence in Ecommerce: module content
As highlighted in this module, artificial intelligence in Ecommerce is playing a leading role in driving innovative solutions and customer experiences. Some the leading use cases of artificial intelligence in Ecommerce that will be reviewed in this module are:
- When customers visit a webpage and view a product, recommendation systems that have other products are automatically added to artificial intelligence.
- Chatboxes that are used by customer services and tries to improve automatic answers are also artificial intelligence-based solutions.
- Modern customer service that answers messages from multiple channels with one single system can be used.
- Marketing automation: utomatic e-mail and newsletters can be sent.
- Artificial intelligence technologies are opening a brand new page in data analysis. Using big data insights, these technologies can help to create audience-specific marketing strategies by tailoring the distribution of adverts, messages and offers to different people based on their individual characteristics.
- As AI matures, it will be able to answer questions and resolve customer issues with remarkable accuracy. Comments and questions can be easily answered by artificial intelligence.
- Cross-border e-commerce firms can process data such as which countries are traded, taxes, handle bureaucratic information…
- Artificial intelligence is a promising technology that will make the world of commerce infinitely easier. AI will make it easy for ecommerce firms to communicate effectively with customers in different countries, and even languages. International trade is much smoother with AI.
- SEO, with the advent of new algorithms such as GPT3, is radically evolving. In the course we will review how to take advantage of AI for SEO.
