Web to go Global online course
How to develop a global web strategy to reach foreign markets
What are the course objectives
The Web to Go Global course gives you an in-depth understanding and advanced knowledge of the most important digital marketing steps to go global with the web.
It includes real-world projects simulations for gaining experience. You will be using digital marketing tools so that you receive a practical knowledge, for your online international expansion.
After you have completed this 2 day program, you will receive a certificate from RoundSpirit stating that you have acquired those skills, and validating your ability to lead international digital projects withitin your organization.
You will also benefit from one additional personalized session, for your particular situation.
What skills will you learn?
Globalisation is an ever growing phenomenon affecting most people and businesses all over the world. In the digital arena, this means that a company’s website and social media presence also needs to be a part of the global mix. If you’d like to export your products and services worldwide, you need to have a solid international digital marketing strategy in place.
The aim of the Web to Go Global Course is to teach a wide range of considerations that need to be addressed in order to tailor your strategy to a global audience. The areas that will be focused on are: market analysis, multilingual website, global content creation and localization, international SEO, international SEM and social media marketing, customer reach.
The Web to Go Global Course is a two day training session that thas been created to empower companies and professionnals to engage with global audiences.
We will provide a methodology as well as ahow you which tools you couls use to boost your web presence and to to find customers in the international arena . You will learn how to:
- Target the right foreign markets after a careful analysis
- Get your corporate website ready for international expansion (technical aspects, as well as translation / localization.)
- Create great multilingual content (texts, images or videos)
- Use international SEO: quality inbound links and international influencer marketing
- Use social media marketing to reach your foreign customers
- Boost your exports with artificial intelligence
- Launch international digital marketing campaigns on Google, Facebook, Instagram, LinkedIn…
- Be compliant with regulations
- Use analytics and kpis to improve your overall global web strategy
How does the training session look like?
- Before the session, we perform a needs assessment. Performing a needs test will help us guide how we will structure the training course.
- We use as much hands-on training as possible. We demonstrate and apply teaching points to create greater understanding and knowledge of the subject with examples and exercises.
- We involve participants. For example, we ask them to share their experiences with the training topic. Many participants are experienced people who have valuable information to contribute. All trainees will get more out of sessions by hearing about other partciipants experiences with the subject—and not just the trainer’s lecture points.
- We provide training materials to the attendees.
- The course lasts for 2 days, 7 hours per day; lunch break of 1h30.
- One additional hour of personalized face to face meeting is included (online)
Who should take this training session?
Anyone who is looking to increase sales at an internatonal level
- Entrepreneurs or Business Owners
- Marketing Managers
- Export managers
- Marketing Consultants
- Export consultants
- BtoB or BtoC
Meet the teacher
Would you like more information about our online courses? Meet our trainer for a 15 mn chat and get more information on the course, or contact us by mail.
Topics covered
The training session can be taylored to the audience, and we plan to cover the following topics:
Digital tools we will be using
- Analytics Tools
- Keyword research Tools
- Market Intelligence Tools
- Translation / localization tools
- Content tools: text, image and video
- Social media tools
- Freelancer platforms
- SEM Tools
- A.I. tools
- Analytics tools
1 personalized face to face meeting included
Included in the course : one personalized face to face meeting, valued 90 €. We will provide tailored advice for your particular case, and will answer your questions.
Course manager
The Web to Go Global course has been developed by Round Spirit founder, Sam Husson. Sam has been working as an international SEO strategist and consultant for the last ten years, either for large or for small companies.
Sam has been helding workshops and masterclasses on “how to boost your international expansion with the web”, and “how to use social media to go global” for the last 5 years, together with the French Government agency Formatex, which belongs to Business France, Formatex provides courses to support the international expansion of French companies.
Sam holds an MBA of Warwick Business School (UK), a diploma in marketing from Skema Business School (France) as well as a postgraduate degree in international business from Icade University (Spain).
Additional information and prices
- Languages of the course: the course can be held in English / French / Spanish
- The course is intensive: 7 hours per day, during 2 days; a lunch break of 1h30.
- Attendees will need to bring their laptop
- Also included: 1 additional free hour of one to one consulting on your particular situation (valued 90 €)
- Training materials incuded
- Certificate of assistance
- Small groups only. Number of attendees; minimum 5, maximum 12, which allows for permanent interaction between the participants and the teacher.
- The cost of the course is 390 € / person for 2 days
- Payment : Paypal, Stripe or bank transfer
Some organizations we have been working with
Book now
Are you interested in participating in the Web to Go Global course ? Please fill the form below and we will send you additional information.
