A common mistake your business can make with global expansion is investing significantly up front before validating that your brand resonates with target consumers. Initially, when selling abroad, a business needs to test, learn, and iterate. Before launching a localized online store, consider experimenting with a marketplace that serves your target region or country is a good idea. A total of 60% of global online sales takes place on marketplaces.
With so many countries to sell in and online marketplaces to sell on, where to start?