HOW ARTIFICIAL INTELLIGENCE CAN IMPROVE TRANSLATION AND DEVELOP CROSS BORDER ECOMMERCE
Whether travelling or selling in a new country, language is key to understanding and connecting with each other. And for companies with offices and/or clients around the world, translation is a complex and expensive process.
At present, the translation process is limited by human capacity and companies must provide content in multiple languages. However, this is where artificial intelligence solves problems. Artificial intelligence applied to languages makes it possible to analyse the impact of content and determine whether it deserves human involvement.
It is “the man who works with the machine” instead of “the man against the machine”. In fact, it is rather a symbiotic relationship between humans and technology. One will never replace the other, and each continually pushes the other forward. Artificial intelligence improves the digital experience and the ability of content to reach more people.
An automated translation approach will reduce the subordinate human tasks associated with the translation process while optimizing content for recipients to improve the digital experience. But let’s be clear, this does not mean that translators will no longer be necessary.
On the contrary, linguists are essential to ensure that the technology used makes it possible to work more intelligently. Linguistic artificial intelligence pre-translates content using neural machine translation (NMT). Human linguists who edit pre-translation then improve future machine translations as the AI learns from their editions. From then on, artificial intelligence will even extend to the management and invoicing of the translation process.
Communicating with documents that are translated on time and culturally relevant, for example, for the global launch of a product or service, makes perfect sense. To put this in a financial context, the report entitled “Going global: the importance of translation for companies” highlights research that highlights the importance of properly translating content:
-Buyers with little or no command of English were six times less likely to buy from websites exclusively in English than their compatriots who could read and speak English.
– 9 out of 10 buyers in non-English-speaking countries prefer to buy products available in their mother tongue.
– 75% of international customers spend all or almost all of their time on sites in their own language
The efficiency that artificial intelligence brings to the content translation process means that companies can invest in more strategic areas.
For many companies that adopt AI, technology facilitates the process of localizing internal content.
The reason why companies are spending more and more on online translation services is related to their ability to provide instant and cost-effective translation using natural language processing and machine learning. With globalization and digital transformation, the use of translation systems using AI can therefore help a company to maintain effective communication with its foreign partners, customers or government agencies.
TRANSLATION APPLICATIONS WITH IA
- E-business
Companies can greatly benefit from the use of artificial intelligence translators. Natural language processing and automatic learning can help professionals communicate with their customers or business partners. For example, an entrepreneur who manufactures machine tools can expand his business worldwide through translation with AI. With the help of the AI translator, the entrepreneur can communicate with people in other countries and promote his products. Similarly, translators who incorporate AI can help suppliers communicate with their foreign customers and thus improve overall supply chain management.
- Social networks
Twitter and Facebook, two of the world’s most popular social networking sites, use AI translators to help their users translate messages into different languages.
- Tourism and tourism
The use of AI translators can be very beneficial for tourism. When travelling abroad in a relatively new place, one of the main concerns is usually the language barrier. Translators can greatly assist tourists travelling abroad in different countries to communicate with local people. Japan recently invented a portable translation device, powered by artificial intelligence and easy to transport, that allows for instant two-way translation. This device supports 74 languages and operates in 126 different countries. For example, AI translators could allow tourists to easily communicate with people from different countries.
