KPIs are “metrics” which will help you monitor your specific goals. KPIs are important because they will allow you see the big picture. Monitoring the right metrics will help you save time and most importantly, achieve your international business goals.
Creating KPIs and metrics will help us follow the following channels:
In the course, we’ll be looking at some of the important KPIs you can start monitoring. These metrics can help you answer questions like:
1. Which channels are giving the more returns? Organic search, adwords, social media? Which countries?
2. Are visitors engaging with my content?
3. What time does the user take to convert once he visits my website?
4. What is difference between countries?