Cross border ecommerce course
Learn how to go global with your ecommerce website!
What are the course objectives
The Cross Border Ecommerce course gives you an in-depth understanding and advanced knowledge of the most important digital marketing steps to go global with an ecommerce website.
It includes real-world projects simulations for gaining experience.
You’ll be using digital marketing tools so that you receive a practical knowledge, that you will be able to use immediately within your organization.
After you have completed this 2 day program, you will receive a certificate from RoundSpirit stating that you have acquired those skills, validating your ability to lead international digital projects withitin your organization.
You will also benefit from one personalized face to face meeting to discuss our recommendations and to ask questions and follow up.
What skills will you learn?
Cross-border e-commerce has been a major development trend of international trade and globalization. International digital marketing encompasses a wide range of disciplines, and in an increasingly complex digital world, you need to have a good understanding of the digital ecosystem, and to structure your efforts, so as to take advantage of the huge potential of global ecommerce.
In this training session, we provide a methodology, a framework, as well as the tools to back the internationalization of your ecommerce store and to support your international expansion. You will learn how to:
- Target the right foreign markets after careful analysis
- Get your ecommerce website ready for international expansion, from a technical point of view, but also regarding website localization
- Create great multilingual content, either in the form of texts, images or videos
- Improve off site SEO: get quality inbound links and set up an international influencer marketing strategy
- Manage social networks at international level to reach your foreign customers
- Use the right market places to expand internationaly
- Launch international SEM campaigns
- Understand e-payments at an international level
- Be compliant with regulations
- Use analytics and kpis to improve your actions
- Use a.i. to boost your productivity and lower costs
Meet the teacher
Would you like more information about our online courses? Meet our trainer for a 15 mn chat and get more information on the course, or contact us by mail.
How does the training session look like?
- Before the session, we perform a needs assessment. Performing a needs test will help us guide how we will structure the training course.
- We use as much hands-on training as possible. We demonstrate and apply teaching points to create greater understanding and knowledge of the subject with examples and exercises.
- We involve participants. For example, we ask them to share their experiences with the training topic. Many participants are experienced people who have valuable information to contribute. All trainees will get more out of sessions by hearing about other participants experiences with the subject—and not just the trainer’s point of view.
- We provide training materials to the attendees.
- Attendees should bring their laptop.
- The course lasts for 2 days, 2 sessions of 7 hours per day with a lunch break.
- One additional hour of personalized face to face meeting is included for follow up.
Who should take this training session?
Anyone who is looking to increase sales at an internatonal level
- Entrepreneurs or Business Owners
- Marketing Managers
- Export Managers
- Marketing Consultants
- Export Consultants
- BtoB or BtoC companies
Topics covered
The training session is taylored to the audience. We plan to cover the following topics:
Digital tools presented
- Analytics Tools
- Keyword research Tools
- Market Intelligence Tools
- Translation / localization tools
- Content creation tools: text, image and video
- Social media tools
- Freelancer platforms
- SEM Tools
- Analytics tools
- A.I. tools
1 face-to-face personalized meeting included
Included in the course : one hour of personalized face to face meeting, valued 90 €. During this online meeting, we will provide tailored advice to your specific situation, and will answer your questions.
Course manager
The Cross Border E-commerce has been developed by Round Spirit founder, Sam Husson, who has been working in the field of website internationalization for the last ten years. Sam worked as a consultant for large projects or small companies, and as been involved in more than 80 projects related to web internationalization and cross border ecommerce. Sam is the founder of Openvalley, a web agency based in France and Spain.
Sam has been giving workshops and masterclasses on how to use the web to go global, working with the French Government Agency Fomatex, of Business France. Formatex provides courses to support the international development of French companies.
Sam holds an MBA from Warwick Business School (UK), a masters degree in marketing from Skema Business School (France) as well as a posgraduate degree in international business from Icade University (Spain).
Additional information and prices
- Languages of the course: the course can be held in English / French / Spanish
- The course is intensive: 7 hours per day, during 2 days
- Included: 1 hour follow up (valued 90 €), training materials, a certificate of assistance, for each attendee
- Small groups only. Number of attendees; minimum 5, maximum 12, which allows for permanent interaction between the participants and the teacher.
- The cost of the course is 390 € / person
- Payment : Paypal, Stripe or bank transfer
Some organizations we have been working with
Book now
If you are interested in participating in the Cross Border ecommerce course, please fill the form below and we will send you additional information.
