As the world becomes increasingly connected, cross-border transactions are growing exponentially. Up to 16% of customers abandon their shopping cart if the preferred payment option is not available (The Big Ticket: What stops buyers? FuturePay.com).
By offering only one payment method, you will limit your international sales. Payment must be easy and adapted to international markets.
Consumers attach particular importance to the user experience and expect an appropriate method of payment. A negative payment experience, or poor payment options will result in lower sales. We will see in the course that offering additional payment methods will significantly improve the user experience and generate more international sales.