Influencer marketing is the practice of working with influencers to promote your brand’s message, products or service.
Influencer marketing has grown bigger and trendier in the past few years. In the digital world, the web, especially the mobile web, allows information to spread rapidly, opening doors for capable and trustworthy individuals to enlarge your audience by influencing it.
The rise of influencers in social media has been great news for marketers, but it also leads to some important questions: as a global brand, how should you find the right influencer for your company? And how should you measure the performance of your brand ambassadors?
Influencer marketing can be a highly effective way to interact with international audiences and drive conversions, and we will evaluate in the course how to find the right influencers for your international expansion.