International SEO: technical aspects

Topic available in the Cross Border Course / Web to go Global Course

International SEO: technical aspects

Topic available in the Cross Border Course / Web to go Global Course

International seo to target foreign markets

One of the best aspects of doing SEO is that it is able to take your website to not only a local audience, but also to an international one as well.

SEO has helped connect people of different cultures and backgrounds together, with the goal of doing good business. When it comes to doing business with international clients, there are some aspects of SEO that should be done differently.

Simply put, international SEO helps you to optimize your website for search engines, so they can better understand what countries and languages you have created the various pieces of content on your website for.

Topic available in the Cross Border Ecommerce Course

Topic available in the Web to Go Global Course

In the course we cover:

On site optimization
Domain name- URL Structures: ccTLDs vs. Subdomains vs. Subfolders vs. Parameters
Geotargeting
Content optimization
Architecture of the website
Hosting
Hreflang
Language Targeting
Sitemaps
Site speed
Meta tags optimization
Image alt tags
Search experience optimization
Rich snippets
Google Search Console
And other features

Off site optimization

Link building is an essential part of SEO, and should not be ignored, in particular for websites structured with ccTLDs and sub-domains . We will review in the course the best approaches to get quality inbound links.