Digital advertising – international search engine marketing
Topic available in the Cross Border Course / Web to go Global Course
Digital advertising – international search engine marketing
Topic available in the Cross Border Course / Web to go Global Course
International digital marketing
Unfortunatelly, good search engine optimization (SEO) takes time. The good news is that international search engine marketing (SEM) can help you skip a few steps and a lot of time.
With SEM, you pay to show your ads to international users who are actively searching for the keywords you’re targeting in Google, or to show your ads on social medias.
Taking a business global is easier than ever, but operating a PPC campaign can be completely different depending on which country is the target.
Search engine marketing is an effective way to approach international markets
The objective of this module is to make you aware of the possibilities of international SEM to gain new customers abroad, developping your online presence.
In the course, we review the following aspects:
- Multilingual keyword research
- Introduction to Google adwords
- Introduction to Google Display Network
- SEM to test new markets
- Social media ads; Facebook, Instagram, LinkedIn
- Emailing
- Follow up with Google Analytics